Episode #343: Get more Leads from Referrals

Apr 17, 2025
 

If you’re not bringing in enough leads, you’re not making enough sales—it’s as simple (and painful) as that. But here’s the good news: some of the best leads you’ll ever get don’t come from ads or funnels… they come from referrals.

In this solo episode of The Business of Thinking Big, I’m sharing exactly how I built my six-figure business through word-of-mouth referrals—and how you can too. Referrals are one of the highest-converting lead sources because they come with built-in trust. But if we’re waiting around for people to recommend us, we’re missing out on serious opportunities.

I’ll walk you through the four-part referral strategy I’ve used (and taught!) to consistently fill my programs, plus simple, effective ways to build a referral network that keeps working for you—without feeling pushy, awkward, or salesy.

If you're ready to bring in better leads without burning out, this episode is a must-listen.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

  • Why referrals are the highest-quality leads you can get
  • How to identify potential referral partners hiding in plain sight
  • What to say (and how to say it) when asking for referrals
  • When and how to introduce referral incentives (and how much to pay)
  • The difference between referrals, references, and affiliates—and how to use each

 

Timestamps: 

00:00 – How I built my first 6 figures through referrals

03:00 – What makes a referral source high-quality

07:00 – 5 overlooked places to find referral partners

11:00 – The Warm Leads List strategy

13:00 – How to ask for referrals without sounding salesy

17:00 – Reminder campaigns: stay top of mind

20:00 – Should you pay for referrals? Here's how I do it

29:00 – Commission vs. referral fees vs. affiliate links

33:00 – The tech I use for tracking (hint: it’s easy!)

37:00 – Keeping referral relationships strong

Links mentioned:

My VIP coaching

Mamas & Co. community

 

Learn with me:

Mamapreneur Success Path - Free Audio Training

Connect with me:

Facebook: @liannekimcoach
Instagram: @liannekimcoach
Join the Mamas & Co. community to get access to valuable resources and the support of like-minded mompreneurs and mentors.
Instagram: @mamasandco

Podcasting support:
https://theultimatecreative.com

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