Episode #342: Squeezing the Juice with Dama Jue

What if the thing you’ve been taught to feel embarrassed about is your biggest business superpower? In this joy-filled episode of The Business of Thinking Big, I’m joined by the brilliant and vibrant Dama Jue, online business strategist, funnel expert, and the creator of Thrivecart Template Shop. Dama is one of the smartest, most grounded women I’ve met in this space—and she’s on a mission to help entrepreneurs rethink how they use their time, tech, and money.

Dama shares her incredible story of leaving corporate life, building a business abroad, and leaning into the cultural values she once thought she needed to shed. We talk about her “Squeeze the Juice” principle—using what you already have in your business to the fullest before chasing shiny new investments—and how this frugal, joyful approach helped her scale to a thriving, profitable business.

If you’ve ever felt pressured to spend big on branding, funnels, or expensive tools (because that’s what the online business world says to do), this episode will feel like a breath of fresh air. Dama gives us permission to grow our businesses our way—rooted in authenticity, resourcefulness, and joy.

In this episode, you’ll discover:

• Why squeezing the juice out of your current tools and assets is often the smartest next move
• How your cultural heritage and upbringing can shape your values—and make your business stronger
• What the “vanilla girl boss” culture gets wrong (and how to break free from it)
• Real talk on business investments: when to spend, when to pause, and how to prioritize joy
• Why talking about your offers isn’t bragging—it’s your job as a CEO

Timestamps:

00:00 – Meet Dama Jue and how we became instant biz besties

06:00 – From fund accountant to freedom lifestyle: Dama’s early business journey

13:00 – Why your upbringing might hold hidden business wisdom

18:00 – Introducing the “Squeeze the Juice” principle (and how it built a 6-figure brand)

25:00 – What Thrivecart taught Dama about profitability and scaling

30:00 – Reclaiming your roots and redefining success on your own terms

37:00 – Stop hiding your wins: why you need to keep talking about your offers

43:00 – Final advice on joy, values, and smart business decisions

Links mentioned:

Dama Jue's website
Dama Jue's Instagram: @damajue

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