Pitching your product shouldn’t feel painful — but for many entrepreneurs, it does. In this episode of The Business of Thinking Big, I sit down with Stacey LaViolette, the creator of My Friend Toothy, to unpack how we transformed her pitch and helped her triple her conversion rate at live events — without changing her product at all.

When Stacey joined Mama Mentors, she was already doing well, but knew she could be doing better. Her sales pitch wasn’t connecting the way she hoped — so we got to work. Together, we refined her messaging, repositioned her product, and trained her team to pitch with confidence and clarity. By shifting just a few words and focusing on what really mattered to her audience, Stacey went from selling to 2 out of 10 people… to 6 out of 10.

This episode is a must-listen for product-based entrepreneurs who want to improve their sales without feeling “salesy.” You’ll learn how to pitch with purpose, speak directly to your customer’s needs, and turn casual conversations into confident conversions. Whether you’re preparing for your next event or your Dragon’s Den debut — this one’s for you.

In this episode, you’ll discover:

• How we increased Stacey’s pitch conversion from 2/10 to 6/10 — without changing the product
• The simple reframe that made her offer sing from the very first sentence
• Why qualifying your leads early can save your voice, energy, and sanity at events
• The magic of naming your features in a way that speaks to your customer (e.g. “accountability sticker” vs “mirror decal”)
• Why practicing your pitch out loud is the ultimate confidence builder