Episode #320: 5 Ways to "Be Your Brand"
“You are your brand.” Whether delivered as encouragement or warning, this expression is extremely common in the online business world for a very good reason: it’s 100% true! Your messaging, your presentation, your deliverables, and the way that you show up online directly impact how your audience feels about your brand. And when your social content or offers don’t match up with your vision for your brand, it’s a problem.
We want our dream clients to see us as someone who truly understands them — as a thought leader and expert who will guide them to the solutions they need. Unfortunately, many of us are not fully showing up as that person… and this holds us back from building trust and connections with the people we’d most like to serve.
In this solo episode of The Business of Thinking Big, I reveal how to craft a highly effective personal brand that embodies and supports your business goals. This is an especially valuable lesson for coaches, consultants, and educators, so don’t miss out!
In this episode, you’ll discover:
- 5 types of content where you ARE your brand and how to show up in ways that boost your sales
- The area of your sales funnel where you need to reinforce your brand the most
- How I’ve audited my own online presence (and the changes that I’ve made)
Timestamps:
00:33 Intro & auditing my content
03:22 The problem gap
06:19 Be your dream client’s guide
07:55 Attraction content
09:19 Engagement content
10:55 Connection content & discovery calls
15:03 Paid content
18:28 Daily actions
20:13 Scattered morning story
21:14 Recap & conclusion
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Links mentioned:
A-Players Rapid Impact Business Coaching Program
Learn with me:
Mamapreneur Success Path - Free Audio Training
Connect with me:
Facebook: @liannekimcoach
Instagram: @liannekimcoach
Join the Mamas & Co. community to get access to valuable resources and the support of like-minded mompreneurs and mentors.
Instagram: @mamasandco
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