Episode #307: Speaking to Grow your Audience with Colin Boyd
How do we make more money and grow our businesses? The answer is simple: we need to sell to more people — and in order to sell to more people, we need to first build strong connections with them. Speaking on a stage, whether in-person or virtual, is a fantastic way to get in front of new audiences and build that know, like, trust factor quickly... but knowing how to sell from the stage will take your speaking opportunities to the next level!
My guest for this episode of The Business of Thinking Big has built a global reputation as your go-to guy when you want your presentation to get clients, not just claps. Through his coaching and Sell From Stage Academy® program, Colin Boyd has helped hundreds of entrepreneurs worldwide speak and sell with confidence (including big names such as Amy Porterfield)!
During this conversation, Colin shares some of his top tips for both new and seasoned speakers, from the value of showing up in break-out rooms to the simple bio hack that will instantly transform how the world sees you.
In this episode, you’ll discover:
- How Colin signed 12 new clients after his first presentation (and what the experience taught him)
- How to get in front of new people eager to hear your message — and 3 things to consider about a potential audience
- How to maximize the benefit of a speaking opportunity and tell stories that convert
Guest bio: Colin Boyd has advised the biggest names in the industry to speak and sell from both virtual and live stages, including Amy Porterfield, Jenna Kutcher, Anthony Oneal, Julie Solomon, and Carrie Green. He is a Certified Speaking Professional who has been on the professional speaking circuit for over a decade. His signature program Sell From Stage Academy® helps coaches and course creators turn every presentation into a money-making machine.
Timestamps:
00:32 Meet Colin Boyd
03:05 First presentation story
05:47 Life coach journey
08:24 Why is speaking so powerful?
12:42 Break-out rooms & workshop story
15:37 Finding new audiences
20:04 Infusion selling
23:24 Storytelling & core premise
30:32 Paid v. unpaid
35:13 One great talk
36:48 Final tip
38:17 Question round
44:08 Conclusion
Links mentioned:
Colin Boyd
Instagram: @colinboyd
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