Episode #299: How to Dominate your Niche with Felicia Rolmero

Jun 13, 2024

Are you owning your niche? If you aren’t exactly sure how to answer that question, you’re not alone. Many business owners struggle to even identify their niche, let alone own it! But in a world where customers have a wealth of choices at their fingertips, we need to learn how to really stand out and dominate our niches.

In this episode of The Business of Thinking Big, I sit down with the amazing Fitness & Wellness Business Coach Felicia Romero to dive deeply into the concept of niching down: what it means, why the business gurus keep talking about it, and how it will help you attract your people.

During this juicy conversation, we explore how a scarcity mindset and FOMO can keep your niche broader than it should be — and how to narrow in on the zones of genius that will help you activate your best-fit audience!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

The incredible benefits of choosing to be a specialist rather than a generalist
How to tap into the emotional needs of your clients and infuse it into your messaging with authenticity
How to balance authenticity with authority in your thought leadership

Guest bio: Felicia Romero is a top Fitness & Wellness Business Coach, the founder of the 10k Accelerator and Luna True Nutrition, the host of the Hi Felicia podcast, an 8X fitness cover model, a gym owner for 12+ years, a serial entrepreneur, and an EXPANDER for women who dream of a bigger life!

Timestamps:‌ ‌

00:32 Meet Felicia Romero

04:24 The language of niching down

07:42 Specialist or generalist?

12:45 Niches aren’t forever

15:39 Tapping into the emotional side

17:32 Energy, embodiment & authenticity

20:55 Thought leadership & social media

27:45 Balancing authenticity with authority

30:04 Lori Harder story

36:21 Amy Porterfield story

41:00 Collaboration