Episode #295: Email Best Practices with Tarzan Kay

May 16, 2024

When it comes to your email list, do you have a solid strategy? Or are you throwing spaghetti at the wall and hoping that something sticks? Standing out in a crowded inbox is a big challenge and the reality is that many of us simply aren’t leveraging our email lists to their fullest potential.

In this episode of The Business of Thinking Big, my guest is none other than the amazing copywriter and biz icon Tarzan Kay! Tarzan has built an incredible reputation as a story-driven copywriter who specializes in irresistible, consent-driven email marketing that is always aligned to a brand’s values (and she’s also a delightful podcast guest!).

During this juicy and info-packed conversation, we dive deeply into the art of ethical and aligned email marketing that isn’t sleazy, icky, or coercive. Press play to learn how overly slick persuasion tactics can take away your audience’s ability to consent, how Tarzan has built a people-first business, and why it’s important to acknowledge the privilege that supports the success of certain types of business owners.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

How to create an authentic and aligned marketing style that fits you and your business
Why email is the most important bridge between knowing about your offer and buying it
What makes great nurturing email content (and tips that will help you write with more ease!)

Guest bio: Tarzan Kay specializes in writing emails that are fun to read and more addictive than whatever you’re currently marathon-watching on Netflix. Her programs teach business owners how to write highly-addictive, story-driven emails that sell using consent-based sales strategies. She spent years quietly dismantling her 7-figure boss-babe empire and building a more inclusive online business that prioritizes people over profits.

Timestamps:‌ ‌

00:32 Meet Tarzan Kay

04:14 Coercion & persuasion

07:24 Marketing YOUR way

11:45 MamaCon example

13:03 Power of email marketing

18:00 Consistency

20:01 Consent

24:51 Story-driven emails

31:10 Adding value

34:43 Is it working?

40:27 Understanding metrics