Episode #289: How She Hit 2 Million Downloads with Dr. Nicole Rankins
How will I come up with fresh podcast topics? Will I be able to release episodes consistently? And will anyone even LISTEN to my show?
These are some of the biggest worries that clients share with me when we talk about their podcasting dreams. I’ll be honest: I had some of the same doubts when I first launched this podcast (289 episodes ago!). Podcasts definitely take time, effort, and dedication, but speaking directly to your dream clients is an incredible way to grow your audience and business — even if your episodes are only 10-15 minutes long!
In this episode of The Business of Thinking Big, I sit down with Dr. Nicole Rankins, host of the wildly popular All About Pregnancy & Birth podcast, to dive into the nitty-gritty of growing a Top 50 show. We explore what it means to create great content, why we prefer podcasting over YouTube, and how Nicole has reached a whopping 2 MILLION downloads!
In this episode, you’ll discover:
- How to build an easeful workflow that allows you to keep a consistent schedule (and even take a week off without skipping an episode!)
- How to create relevant, interesting, and digestible content with intention
- How to find and pitch the right cross-promotions to grow your audience and your thought leadership
Guest bio: Dr. Nicole is a Duke-University-trained, board-certified, practicing OB/GYN and mom of two who empowers first-time moms to have the beautiful birth experience they deserve. Over her 20-year career, she’s helped more than 1,000 babies into this world, and is a proud HBCU grad (Spelman College & North Carolina A&T State University). Her popular podcast, All About Pregnancy & Birth, is a top 50 parenting podcast.
Timestamps:
00:34 Meet Dr. Nicole Rankins
01:59 OB/GYN to podcaster
05:54 Podcaster to entrepreneur
07:31 Niche & goals
08:45 Podcasting or YouTube?
12:00 Creating great content
13:51 Being intentional
16:16 Staying consistent
19:25 Podcast support
20:16 Choosing your schedule
22:12 Interviews v. solo episodes
24:43 Million-download strategies
26:59 Being a guest
30:19 Having guests
37:50 Podcast disasters
42:28 Monetization
46:22 Final takeaway
Links mentioned:
Dr. Nicole Rankins
Facebook: Dr. Nicole Calloway Rankins
Instagram: @drnicolerankins
A-Players Rapid Impact Business Coaching Experience
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