Episode #284: The Secret to Great Client Testimonials
What are your first steps when it comes to hiring a coach, signing up for a high-ticket program, or buying an expensive new gadget? If you’re like most people, once you’ve gone through the website to learn about the offer, you seek out testimonials to make sure you’re going to get your money’s worth.
So… why are so few of us requesting feedback from our own clients?
The math is simple: the more time, money, or effort your prospect expects to spend on your offer, the more crucial positive reviews are in helping them make their buying decision. The problem? Most entrepreneurs don't know HOW to approach their clients in order to get great feedback — and when they do receive feedback, they’re not exactly sure how (or where) to use it!
In this juicy episode of The Business of Thinking Big, I reveal the secret to collecting enthusiastic, specific, and detailed client testimonials, and using this powerful social proof to build your thought leadership and close more sales. BONUS: you’ll also learn how to gain more Google or Facebook reviews!
In this episode, you’ll discover:
- Two proven methods for collecting great customer testimonials (and your best-bet timing!)
- How to create, personalize, and send your testimonial request template
- The biggest Dos & Don’ts of requesting reviews from your clients
Timestamps:
00:33 Intro
01:40 Why testimonials matter
03:36 Collecting testimonials
05:50 Personalizing your request template
07:08 Building your request template
12:04 Requesting Google or Facebook reviews
13:27 Clarifying identifiers
14:44 The Dos
21:39 The Don’ts
24:23 Where to use testimonials
26:09 Conclusion
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