Episode #277: Marketing: Back to Basics

Jan 11, 2024

I hope you have a pen and notebook handy, because this episode of The Business of Thinking Big is a mini marketing masterclass! Most business owners require more leads in order to hit their revenue goals, but many struggle with marketing their business effectively. The problem? They often focus on what's new and trendy — the latest strategies hyped up by Instagram business influencers — rather than working to understand and implement the tried-and-tested basics first.

I’ve spent many years helping entrepreneurs build successful businesses, and I can tell you right now: if you want to perfect your marketing and attract a parade of your dream clients, you need to revisit the foundations before you can move on to advanced marketing strategies.

In this episode, I’m taking it back to basics and sharing proven strategies for marketing your business… in the right way, to the right people. Tune in as I explore the function of marketing, the challenges of making your mark in a saturated digital marketplace, and the questions that you should ask yourself BEFORE you take your next marketing steps!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

3 things that your marketing needs to do in order to generate leads – with real-life examples of how to make it happen
The true purpose of marketing v. the true purpose of sales, and why this matters
The first marketing lesson that I ever learned (and why I’m SO grateful that I did!)

Timestamps:

00:32 Intro

02:25 Purpose of marketing & customer journey

04:50 You don’t have to be a natural

07:44 Modern marketing is complex

09:33 Know, like, and trust factor

11:08 Get the word out to best-fit customers

15:04 Cast your net selectively

19:50 Episode recommendations

21:44 Build credibility

28:28 Conclusion

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