Episode #252: The Brand Experience

Aug 10, 2023

We’ve all had the experience of walking into a store or buying a service online, and knowing almost immediately that it would be the first and only time. We’ve also had the experience of revisiting a shop or a website again and again (sometimes when we aren’t even looking to buy anything!).

What sets these experiences apart? It’s the way that each particular business makes you feel.

Brand experience goes FAR beyond just the delivery of a product or service. It includes your marketing, your communication, your positioning, your customer service, your aesthetic — even your physical store layout, if you’re a brick-and-mortar business. And when it comes to brand experience, small details can make a big impact!

What does your business look like through the eyes of your customers? What is it like to engage with your brand — and how do you keep people coming back for more?

In this episode of The Business of Thinking Big, I explore a case study of a business that offers a brand experience so fantastic that it actually had me revisiting their shop multiple times a week and spending money each time. Listen now to discover actionable tips that will help any type of business create an irresistible brand experience!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

How to create a welcoming and appealing environment in your business
How to avoid stifling visitors to your website or store and let them explore your offers comfortably
How to effectively communicate what you offer in a way that people can instantly understand

Timestamps:

00:34 Intro

02:04 Provence outings & Florame story

04:50 Brand experience

05:36 Welcoming environment

07:57 Transparency

09:44 “Packaging” & layout

11:34 Customer care

15:01 Growing with the customer

18:57 Try before you buy

21:52 Elevating my business

Links mentioned:‌