Episode #236: Master your Messaging

Jun 01, 2023

Is the energy that you’re putting out into the world attracting the clients that you truly want to work with? This episode of The Business of Thinking Big was inspired by conversations I’ve been having lately with women entrepreneurs who are struggling with their lead generation — either they’re not getting enough leads into their businesses, or they’re not getting that higher caliber of client that they’d love to be serving.

Both of these issues can be traced back to one thing: their marketing efforts.

Your marketing is a magnet. The right marketing will attract the RIGHT people to your business. The wrong marketing will repel them, and leave you with leads that are less than desirable... or even no leads at all!

In order to be effective (and get the results that you crave!), your marketing needs to connect with the people who need EXACTLY what you offer, communicate your value, and get them excited to experience what it’s like to work with YOU!

In this episode, I break down the biggest and most common mistakes that I see people make when putting their offer out into the world, and share my best tips for mastering your messaging and perfecting your positioning.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

The #1 rookie mistake when it comes to proving your credibility — and how it can lessen your impact
How to put out the type of energy that will attract your dream client
Why discovery calls are a VITAL piece of your business and how to get the most out of them!

Timestamps:

00:01 Intro

03:12 Stop trying to prove yourself

07:20 Figure out your offer

08:49 Talk less, listen more

10:57 Dream client energy

12:41 Test different things out

16:56 Discovery call & process tips

18:12 Peer feedback & content creation

24:39 Conclusion

Links mentioned:

The Functional movement