Episode #223: Websites that Grow your Business with Inkling Design

Mar 02, 2023

As an online business owner, your website and digital marketing can make or break your business. Even businesses with a brick-and-mortar storefront need to step up their online game, as 76% of customers will check out a business’s website first, before setting foot in their store.

If your website isn’t doing the job of helping you get customers, then it isn’t truly helping your business. So, how can you turn a low-performing website into sales-crushing secret weapon?

Let’s ask the experts!

In this episode, I sit down with Kelley Gibson and Andrea Krones of the wonderful Inkling Design, a client-focused, results-driven graphic design and website development studio that values interpersonal relationships as highly they do their expertise! The co-owners love to help women-led, service-based businesses create attention-grabbing and user-friendly websites, marketing materials, and branding that boost conversions.

During our conversation, Kelley and Andrea share the secret sauce that makes a homepage effective, what to aim for when crafting calls to action, and why they are passionate about working with women entrepreneurs. You’ll definitely want to tune in and take notes!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

4 key mistakes that many business owners tend to make when designing their websites
How to make an immediate and positive impact on your website visitors
How to optimize the flow of your website so that users can easily find your vital info!

Timestamps:‌ ‌

00:34 Intro

01:30 Meet Kelley & Andrea

02:53 Why are they so passionate?

06:06 Homepage requirements

08:00 Hero photos & copywriting

11:26 Calls to action

14:42 CTA buttons & accessibility

16:08 User flow

20:42 Website tools

23:22 Poor performance

27:44 Loading times & SEO