Episode #189: Your "Why Choose Me"

Jul 07, 2022

When curious prospects visit your website, they’re not coming to look at your headshots or your web design. They’re coming to get the answer to one question: why should they work with you?

And your answer to that question should be clearly outlined, front and centre.

Your “Why Choose Me” statement (or “Why Choose Us,” if your business isn’t a personal brand) is your opportunity to share your special sauce with your audience and let them know what sets your work apart from the work of your competitors. You can think of it as a display case for your unique value — it doesn’t need to be fully loaded, but it should contain some eye-catching items that make your audience sit up and take notice!

While many of us struggle to put our juiciest selling points into words, you actually have a full arsenal of benefits that you can use to attract the sale… even if you haven’t yet realized it! In this episode, you’ll learn the seven key areas of your experience and expertise where you can find “Why Choose Me” gold! Grab a pen and hit play, because we’re about to unlock your secret sauce.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

How to narrow in on 3-5 benefits of working with you that will turn idle browsers into eager buyers — and communicate them in a compelling way
Why your “years of experience” might be quite a bit longer than you currently advertise
How your unique personal values set you apart — and why they can become such a strong draw for your people

Timestamps:‌ ‌

00:32 Listener spotlight

01:26 The “Why Choose Me” statement

02:39 Your arsenal

04:30 Years of experience

05:55 Number of customers

06:40 Number of hours spent

08:17 Certifications & accreditations

10:22 Awards & accolades

12:28 Notable partnerships & collaborations

14:17 Methodologies & frameworks

15:46 Choose your wording