Episode #185: Human-First Copy with Sara Vartanian

Jun 09, 2022

If a picture is worth a thousand words, is copywriting really that important to your business?

Of course, the answer is YES, and I’m thrilled to have the super-talented launch copywriter Sara Vartanian join me to explore why the copy on your website and sales page, in your emails, and shared on your socials has such a powerful impact on the types of relationships that you form with your audience.

Relationships are a big piece of Sara’s human-first approach to copy, which focuses on first connecting with the people that we most LOVE to serve, and putting their needs front and centre in our sales — this means deeply understanding and addressing their objections, and guiding them into a buying decision that feels aligned.

Press play to learn about the biggest copywriting mistakes that small businesses make and how to write copy that’s more creative, ethical, and authentic!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

Why you need to figure out your copy FIRST, before you even start to think about design
How to take advantage of your subtle and micro-copy areas, including CRM emails, proposals, and scheduler blurbs
Sara’s savvy strategy for cold approaches and how she showcases her unique value

Guest bio: Sara Vartanian is a Launch Copywriter & Strategist who helps business owners use data, research, and human connection to launch offers, write copy, and create funnels that leave the people they love working with most, feeling deeply seen and heard.

Timestamps:‌ ‌

00:33 Intro

02:40 Meet Sara Vartanian

10:00 Asking for the sale

12:08 Subtle copy areas & brand voice

14:31 Copy v. design

16:24 Human-first copy

17:11 Hair brush example

24:32 Ethical copy

29:01 Human-first copy tips

34:01 Mamas & Co. example

37:40 Final tips