Episode #119: Inclusive Marketing with Sonia Thompson

I am so excited to introduce you to my guest on this week’s episode! Sonia Thompson is an incredible customer experience strategist and consultant. She’s been in the position to examine the way that businesses are leaving some customers behind in their marketing and customer experience services and has been a strong voice for diversity in marketing for years.

I asked Sonia to give us her essential takeaways for inclusive marketing:

1. Get Intentional

To Sonia, inclusivity in business simply means to get intentional about who you will and will not serve. Being inclusive doesn’t mean you have to serve everyone! Think about the people who have the problem your business solves – then, think about how they might be different from one another. How can you make sure your business provides for all versions of your customers?

2. Diversify your Circle of influence

No matter what your business is, it is vital to surround yourself with people who are different than you. Different perspectives expand the way you view the world, and once you live it, inclusive thinking comes naturally.

3. Think about Representation in your Imagery

Every bit of content you put out is evaluated by the people who might seek to work with you. They need to see themselves reflected in your business as it is, it gives them permission to continue forward in that space. We really do all just want to belong!

As always, give yourself permission to mess up. No one’s ever going to get it perfectly! Embrace the imperfectness and enjoy the growing and learning.

Links Mentioned in This Episode:

Find Sonia on her website or connect with her on Instagram @soniaethompson

Kevin Curry Fit Men Cook

Gary Vaynerchuk

Nike’s Hands-Free FlyEase

Cosmopolitan’s Tess Holliday Cover